Porsche Denies Report of Taycan Phase-Out by 2030 Amid Falling Sales
Porsche has refuted a claim made by WirtschaftsWoche that it intends to discontinue the Taycan electric sedan by 2030. The publication referenced anonymous sources indicating a gradual phase-out following Porsche's announcement of a potential 50 percent reduction in its lineup. However, a representative later told Robb Report that the company is still dedicated to the Taycan, clarifying that streamlining does not equate to the removal of entire model lines. Sales figures reveal that Porsche sold 16,339 Taycans in 2025, marking a 22 percent decline, and 6,219 units during the first half of 2026, a 25 percent drop. Nonetheless, the Taycan continues to receive positive reviews and will include E-Shift in the upcoming 2027 model.
Key facts
- WirtschaftsWoche reported that Porsche may wind down Taycan production by 2030, citing unnamed sources.
- Porsche considered moving production from Stuttgart and discontinuing the Taycan earlier.
- Porsche announced last month it would streamline its lineup by up to 50 percent.
- Other models potentially affected include the Cayenne coupe and next-generation 718.
- A Porsche spokesperson told Robb Report that the company has no short-term plans to discontinue the Taycan.
- Taycan deliveries fell 22 percent in 2025 to 16,339 units.
- First-half 2026 deliveries dropped 25 percent year-over-year to 6,219 units.
- The 2027 Taycan will feature E-Shift, an optional simulated gear-shift system.
Entities
Artists
- Bryan Hood
Institutions
- Porsche
- WirtschaftsWoche
- InsideEVs
- Robb Report
- New York Post
- Artinfo
- New York magazine
Locations
- Germany
- Stuttgart
- United States
- Nürburgring