Poppy Haryadi: Designing Moments from Rockefeller Center to Unboxing

Noer Giovanda Poppy Haryadi, commonly referred to as Poppy, is an experiential designer with expertise in interior architecture, business, marketing, and graphic design. She received her training in Indonesia and established HER Studio in Surabaya. Poppy pursued entrepreneurship studies at Oxford Brookes, obtained a marketing degree from New York University, and completed a graphic design program at Shillington in New York. Her impressive portfolio features work for notable clients such as American Express, Art Basel Miami, and Walmart. Now based in London, she creates designs for Netflix, Spotify, Tinder, Mubi, and Ministry of Sound. In a conversation with New York Art Life Magazine, she reflects on her diverse career journey, her design philosophy, and the influence of AI, encouraging others to have faith in their skills and paths.