Pop-Tarts and Prime Expand Protein Shake Line with Two New Flavors at Target

Prime and Kellogg's Pop-Tarts are expanding their protein shake collaboration at Target with the introduction of two new flavors: Frosted Strawberry and Frosted Chocolate Fudge. The new offerings were reported by Allrecipes. This collaboration, which began earlier, combines the iconic Pop-Tarts brand with Prime's popular hydration and protein products. The expansion adds to the existing lineup of protein shakes, which have been available at Target stores. The new flavors are expected to appeal to fans of both brands, offering a nostalgic taste with a modern protein boost. The partnership reflects a growing trend of cross-brand collaborations in the food and beverage industry, particularly in the health and wellness sector. Target continues to be a key retail partner for both Prime and Kellogg's, providing a wide distribution network for these limited-edition products. The exact release date and pricing have not been disclosed, but the shakes are anticipated to be available in the coming weeks.