Polish Radio Białystok Rebrands as Street-Level Cultural Brand
Polish Radio Białystok has undergone a strategic redesign that transforms the broadcaster into a brand integrated into streets, culture, and daily life. The project, showcased on Behance, aims to reconnect with a younger audience while preserving the trust and legacy built over years. The identity retains blue tones, structured typography, and clarity as a foundation for accessibility and recognizability. It is built as a flexible system working across broadcast, digital, outdoor, and merchandise, adapting to context, scale, and audience.
Key facts
- Polish Radio Białystok redesigned as a brand living in streets and culture.
- Project started as strategic redesign, evolved into expressive identity.
- Goal: reconnect with younger audience without losing legacy.
- Blue tones, structured typography, and clarity remain as foundation.
- Identity is a flexible system, not fixed rules.
- Works across broadcast, digital, outdoor, and merchandise.
- Elements adapt depending on context, scale, and audience.
- Showcased on Behance.
Entities
Institutions
- Polish Radio Białystok
- Behance
Locations
- Białystok
- Poland