PMD Design Studio's Measured Approach to Branding and Retail
PMD, a design studio, emphasizes its approach of merging market research with visual strategy to craft engaging product displays. Utilizing the 5 Ps framework, the studio assesses market conditions and product aspects before formulating design strategies that enhance product visibility in specific markets. For extensive projects, PMD partners with clients to refine storytelling, integrating both the studio's expertise and client feedback into the final design. Since its inception in 2018, PMD has transitioned from a typical design studio to one that specializes in design-centric, art-centric, and narrative-focused solutions, alongside collaborative efforts in space design, intricate web solutions, and production research and development. Notably, the studio has created packaging and retail displays for Coca-Cola, prioritizing brand visibility and consumer engagement.
Key facts
- PMD uses the 5 Ps framework for market analysis.
- The studio develops design strategies that are both distinctive and visually compelling.
- For larger projects, PMD collaborates with clients to refine the narrative.
- PMD has evolved since 2018, focusing on speciality and collaborative approaches.
- Specialities include design-centric, art-centric, and narrative-centric solutions.
- Collaborative approaches cover space design, complex web solutions, and production R&D.
- PMD designed packaging and retail displays for Coca-Cola.
- The Coca-Cola project emphasized brand visibility, structured layouts, and consumer interaction.
Entities
Institutions
- PMD
- Coca-Cola