PlusOne® Amsterdam Crafts Oopen's Brand Identity for Heatherwick Studio

Key facts

• PlusOne® Amsterdam created the branding for Oopen.
• Oopen is a concept by Heatherwick Studio in London.
• The design blends culture, work, leisure, and community.
• Vibrant colors and dynamic shapes are used in the identity.
• The branding symbolizes unity in diversity.
• The project aims to make Oopen a destination for culture and creativity.
• The design process focused on inclusivity and community.
• The visual identity is described as a narrative.