PLAYHOOD: Karla Heredia's Playful Spatial Branding System
Karla Heredia has launched an exciting project called PLAYHOOD, focused on designing a lively play area filled with bold geometric patterns, colorful grids, and urban elements. The design features playful rounded fonts and simple house shapes, all brought to life with a vibrant palette of sky blue, sunny yellow, leaf green, and deep red. City maps with various pathways are illustrated in a fun vector style. The main structure prominently displays large 3D letters against blue backdrops, while the windows are decorated with vinyl designs. Bright signs help guide visitors, creating a joyful atmosphere. The branding cleverly blends fun with graphic elements, making it perfect for social media and events. You can explore more of her work on her Behance portfolio.
Key facts
- Karla Heredia created the PLAYHOOD branding system for a play space.
- The design uses custom rounded letter shapes and simple house forms.
- Color palette includes sky blue, sunny yellow, leaf green, and deep red.
- Vector art features city maps with steps, doors, and wide paths.
- Main building exterior has large 3D letters on bright blue panels.
- Window glass has clear vinyl shapes.
- Bright wall signs help with wayfinding.
- The system is designed to scale from screens to walls.
- The project is showcased on Karla Heredia's Behance portfolio.
Entities
Artists
- Karla Heredia