Planu Social Calendar App Branding by Felipe Holman
Felipe Holman designed the branding and visual identity for Planu, a new social calendar app. The logo features a circle forming the letter "P," symbolizing date marking and organized planning. Small squares represent calendar dates, while organic circles denote scheduled activities. The name "Planu" blends "PLAN" and "YOU." The app consolidates event information, offers ticket sales, event reservations, and travel options, and aims to reduce loneliness by promoting real-life encounters. The branding strategy is minimalist and user-centered, targeting a market gap where events go unnoticed due to inadequate promotion.
Key facts
- Felipe Holman created Planu's logo and branding.
- Planu is a social calendar app designed to bring people together through real experiences.
- The logo uses a circle forming the letter 'P'.
- Design elements include small squares for calendar dates and organic circles for scheduled activities.
- The name 'Planu' is a blend of 'PLAN' and 'YOU'.
- Planu offers ticket sales, event reservations, and travel options.
- The app aims to reduce loneliness and social isolation.
- The branding strategy is minimalist and user-centered.
Entities
Artists
- Felipe Holman