Pitti Uomo 91st Edition Opens in Florence with Expanded Program
The 91st Pitti Uomo, a leading trade fair for menswear, commenced at the Fortezza da Basso in Florence. This three-day event, overseen by CEO Raffaello Napoleone, includes sixteen sections. Organizers anticipate around 35,000 attendees, comprising 25,000 buyers, with 8,000 hailing from international locations, representing 15 countries, particularly South Korea and Japan. A three-year initiative from Italy's Ministry of Economic Development and ICE aims to promote Made in Italy. The fair uniquely combines elements of a trade show and fashion week, highlighting brand narratives and stylistic innovation. Additionally, the British Fashion Council hosted the Fashion Awards 2016 on December 6, recognizing Alessandro Michele and Marco Bizzarri of Gucci, while Lady Gaga presented the Menswear Designer award to Craig Green.
Key facts
- 91st edition of Pitti Uomo held at Fortezza da Basso and other Florence venues.
- Three-day event with 16 sections, expected 35,000 visitors, 25,000 buyers (8,000 foreign).
- 15 countries participating, notably South Korea and Japan.
- Supported by Italian Ministry of Economic Development and ICE three-year plan 2015–2017.
- British Fashion Council Fashion Awards 2016 held December 6 at Royal Albert Hall.
- Alessandro Michele won Accessories Designer, Marco Bizzarri won Business Leader (both Gucci).
- Franca Sozzani's last public appearance at the awards; she died shortly before Christmas.
- Craig Green won Menswear Designer award presented by Lady Gaga.
- Special events: Barnaba Fornasetti's Don Giovanni production (costumes by Romeo Gigli), Fausto Puglisi's new men's footwear line.
- Paul Smith is special guest of this edition.
Entities
Artists
- Raffaello Napoleone
- Alessandro Michele
- Marco Bizzarri
- Franca Sozzani
- Craig Green
- Lady Gaga
- Jared Leto
- Barnaba Fornasetti
- Romeo Gigli
- Fausto Puglisi
- Paul Smith
- Clara Tosi Pamphili
- Giorgio Muratore
Institutions
- Pitti Uomo
- Pitti Immagine
- British Fashion Council
- Swarovski
- Royal Albert Hall
- Gucci
- Ministero dello Sviluppo Economico
- ICE
- Artribune
- BMUET(TE)
Locations
- Florence
- Italy
- Fortezza da Basso
- London
- United Kingdom
- Royal Albert Hall
- Milan
- South Korea
- Japan