Pitti Uomo 106: Lemon-Themed Edition in Florence
The 106th edition of Pitti Uomo, a trade fair dedicated to men's fashion, is set to take place at Florence's Fortezza da Basso from June 11 to 14, 2024. Approximately 790 brands, with 44% hailing from abroad, will present their Spring/Summer 2025 collections. Notable participants include Paul Smith, Marine Serre, and Pierre-Louis Mascia. Paul Smith will kick off the event on June 11 at Villa Favard, while Marine Serre will unveil her men's collection on June 12 at Villa di Maiano. Pierre-Louis Mascia will showcase his runway presentation on June 13 at Tepidarium del Roster. The theme 'PITTI LEMON' embodies the essence of summer. Dedicated spaces will focus on sustainable fashion and upcycling, with support from the Italian Ministry of Foreign Affairs and ICE, drawing buyers from emerging markets.
Key facts
- Pitti Uomo 106 runs June 11–14, 2024 at Fortezza da Basso, Florence.
- Approximately 790 brands participate, 44% from abroad.
- Paul Smith opens June 11 at Villa Favard.
- Marine Serre debuts men's collection June 12 at Villa di Maiano.
- Pierre-Louis Mascia presents first runway June 13 at Tepidarium del Roster.
- Plan C launches genderless capsule June 12 at Spazio delle Grotte.
- Theme 'PITTI LEMON' curated by Angelo Figus, illustrated by Giordano Poloni.
- International collaborations: China Wave, Scandinavian Manifesto, J∞Quality.
Entities
Artists
- Paul Smith
- Marine Serre
- Pierre-Louis Mascia
- Carolina Castiglioni
- Angelo Figus
- Giordano Poloni
Institutions
- Pitti Immagine
- China National Garment Association
- Kering Material Innovation Lab
- Consinee
- Vitelli
- Ministero degli Affari Esteri e della Cooperazione Internazionale
- ICE
- Artribune
Locations
- Florence
- Italy
- Fortezza da Basso
- Villa Favard
- Villa di Maiano
- Tepidarium del Roster
- Spazio delle Grotte
- Arsenale