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Pitti Uomo 104 Returns to Florence with Games Theme

festival-fair · 2026-04-26

From June 13 to 16, 2023, Florence's Fortezza da Basso will host the 104th Pitti Uomo menswear fair, under the theme 'Pitti Games'. More than 825 brands are set to present trends for Spring/Summer 2024, featuring the launch of DO™ by Domenico Orefice, alongside established names like Brunello Cucinelli, Giuseppe Zanotti, and Manuel Ritz. Emerging brands such as Pas Une Marque and ROSSI will also be present. The 'Futuro Maschile' section includes labels like Alessandro Vasini and Buttero. Curated by Giorgia Cantarini, the seventh S|Style sustainable style edition will highlight ten eco-friendly collections. Runway shows will feature Luisa Beccaria on June 13 and Fendi on June 15, with 'The Alchemist of Fashion' exhibition running concurrently. A discussion with Michele Delucchi is scheduled for June 13.

Key facts

  • Pitti Uomo 104 takes place June 13-16, 2023 at Fortezza da Basso, Florence.
  • Theme is 'Pitti Games'.
  • Over 825 brands are exhibiting, up from January 2023.
  • DO™, founded by Domenico Orefice, debuts at the fair.
  • S|Style sustainable style is curated by Giorgia Cantarini for Fondazione Pitti Discovery.
  • Kering's research center supports S|Style for the first time.
  • LuisaViaRoma x British Vogue Runway Icons show on June 14 at Piazzale Michelangelo.
  • ERL (California) is Guest Designer on June 15.
  • Exhibition 'The Alchemist of Fashion' dedicated to Gianfranco Ferré runs June 13-16.
  • Hyperstellar by Hyperstudio debuts at Pitti before moving to New York in October 2023.

Entities

Artists

  • Domenico Orefice
  • Giorgia Cantarini
  • Luisa Beccaria
  • Gianfranco Ferré
  • Michele Delucchi
  • Fabio Falcetta
  • Paolo Iabichino
  • Ella Marciello
  • Susanna Nicoletti
  • Gaia Rialti
  • Alessandro Vasini
  • Roberto Collina
  • Paul Smith
  • Marine Serre
  • Pierre-Louis Mascia
  • Carolina Castiglioni
  • Angelo Figus
  • Giordano Poloni

Institutions

  • Pitti Immagine
  • Fondazione Pitti Discovery
  • Kering
  • Istituto Marangoni Firenze
  • W.P. Lavori in Corso
  • Balloon Museum
  • Hyperstudio
  • British Vogue
  • Fendi
  • Dior Homme
  • LuisaViaRoma
  • Nana Bianca
  • Galleria Discovery
  • Artribune
  • China National Garment Association
  • Kering Material Innovation Lab
  • Consinee
  • Vitelli
  • Ministero degli Affari Esteri e della Cooperazione Internazionale
  • ICE

Locations

  • Florence
  • Italy
  • Fortezza da Basso
  • Piazzale Michelangelo
  • Sala delle Nazioni
  • Piano Attico
  • Padiglione Centrale
  • New York
  • United States
  • California
  • France
  • Germany
  • Villa Favard
  • Villa di Maiano
  • Tepidarium del Roster
  • Spazio delle Grotte
  • Arsenale

Sources