Pirelli's Milan HQ: Design, AI, and the Future of Tires
In Milan's Bicocca district, Pirelli has revitalized a former industrial site into a center for research and culture, located next to Bicocca degli Arcimboldi. Founded in 2008, the Pirelli Foundation fosters corporate culture through initiatives focused on technology, sustainability, and design. The innovation efforts of the Milan R&D department, which utilize AI and digital twin technology, have successfully cut development times by 30%. Piero Misani, the Chief Technical Officer, highlights the Open Innovation strategy, involving over 2,000 engineers and 60 partnerships. Upcoming tire innovations will emphasize connectivity and sustainability, featuring the Cyber Tyre system and the P Zero E tire, made with over 55% natural and recycled materials. Pirelli's Elect technology caters to electric and hybrid vehicles, and the company also emphasizes environmental responsibility through the use of FSC-certified natural rubber.
Key facts
- Pirelli's Milan headquarters are located in the Bicocca district, adjacent to the Bicocca degli Arcimboldi.
- The Pirelli Foundation was established in 2008.
- The R&D department uses AI and digital twin technology, reducing development times by 30%.
- Piero Misani is Chief Technical Officer of Pirelli.
- Pirelli has over 2,000 engineers and 60 collaborations with international universities.
- The Cyber Tyre system features integrated sensors that transmit data in real time.
- The P Zero E tire contains more than 55% natural and recycled materials.
- Pirelli uses FSC-certified natural rubber in road tires and Formula 1.
Entities
Artists
- Piero Misani
- Alessia Caliendo
- Alessandro Truffa
- Alessandro De Bellis
- Luca Farinet
Institutions
- Pirelli
- Pirelli Foundation
- Artribune
- Bicocca degli Arcimboldi
- FSC
- Formula 1
Locations
- Milan
- Italy
- Bicocca
- London
- Rome