Pirelli's 147-Year History Becomes a Digital Graphic Novel Web Series
Pirelli has introduced a five-part web series named 'Pirelli, un’italiana nel mondo' on its official site, showcasing its 147-year legacy since its establishment in 1872 as G.B. Pirelli & C. Each segment features a mix of archival videos, animations, and illustrations aimed at a general audience, inspired by Carlo Bellavite Pellegrini's 2018 publication, 'Pirelli. Innovazione e passione.' The series is produced by Cast4 and Fondazione Pirelli, with creative direction from Andrea Gnesutta. The episodes cover: 1) 'Il futuro della gomma' about Giovan Battista Pirelli; 2) 'Come nasce un brand' focusing on his son Alberto; 3) 'La gomma è pop' during the economic boom; 4) 'Al cuore dell’innovazione' in the 1990s; 5) 'E il viaggio continua' on global operations. Maurizio Abet noted that the format effectively communicates the brand's history and challenges.
Key facts
- Pirelli launched a five-episode web series 'Pirelli, un’italiana nel mondo' as a digital graphic novel.
- The series covers 147 years of company history from 1872 to present.
- Historical basis is Carlo Bellavite Pellegrini's 2018 book 'Pirelli. Innovazione e passione'.
- Series produced by Cast4 in collaboration with Fondazione Pirelli.
- Creative direction by Andrea Gnesutta, illustrations by Andrea Pucci and Lucia Resta.
- Direction by Giacomo Zito, original music by New Horizon Project.
- Episode one focuses on founder Giovan Battista Pirelli and early rubber products.
- Episode two covers son Alberto's expansion into auto tires and internationalization.
- Episode three highlights the Pirelli Tower, first Pirelli Calendar (1963), and Cinturato tire.
- Episode four details 1990s innovations under Marco Tronchetti Provera.
- Final episode shows Pirelli as a global company in 160 countries.
- Maurizio Abet explained the choice of digital graphic novel format to Corriere della Sera.
Entities
Artists
- Andrea Gnesutta
- Andrea Pucci
- Lucia Resta
- Giacomo Zito
- New Horizon Project
- Carlo Bellavite Pellegrini
- Giovan Battista Pirelli
- Alberto Pirelli
- Marco Tronchetti Provera
- Maurizio Abet
Institutions
- Pirelli
- Fondazione Pirelli
- Cast4
- Il Mulino
- Corriere della Sera
Locations
- Milan
- Italy