Pinocchio Museum Experience Opens in Florence with Immersive Exhibits

On February 22, 2025, Giunti Editore opened the Pinocchio Museum Experience in Florence. Spanning 1,000 square meters, this immersive museum is situated on Via Ricasoli and showcases interactive scenes from Carlo Collodi's story, such as Geppetto's workshop and the whale's belly. The museum features illustrations by Tony Wolf and Teo Lupatelli, with multimedia contributions from studio Trama and backing from Fondazione Nazionale Carlo Collodi. The project is spearheaded by creative director Andre Guidot and president Luca Parenti. Educational offerings include workshops and an interactive map. Celebrating its 142nd anniversary, the book, first released in February 1883, is the second most translated work after the Bible. Tickets are priced at €14 (€10 for children aged 4–17). Meanwhile, Giunti Odeon is showcasing an exhibition by Fabio De Poli.