Pino Pascali's Advertising Works on View at Bibo's Place Rome

Galleria Bibo’s Place in Rome presents a new exhibition dedicated to Pino Pascali (Bari, 1935 – Rome, 1968), focusing on his lesser-known advertising work. The show features drawings, sketches, and mixed-media pieces from his decade-long career in television commercials, including Caroselli, spots, and jingles that entered Italian homes from 1963. Pascali, better known for his fragile sculptures like Bachi da setola, Vedova Blu, and Bella Ciao, here reveals a playful, geometric approach to commercial art. The exhibition also includes two 'Macchia' works, dripping pieces that evoke his teacher Toti Scialoja and Jackson Pollock. A 1963 manifesto and a tribute to Fabio Sargentini, who hosted Pascali’s first solo show at L'Attico in 1966, are also featured. The show marks 60 years since Carosello's debut and 50 years since Pascali's death, highlighting his brief but prolific career. Sargentini, in a 2017 documentary, noted that Pascali produced enough in four years to sustain another artist for twenty.