Pietro Terzini: The Architect-Turned-Artist Conquering Instagram

Pietro Terzini, an architect by training who worked with Gregotti Associati and Henning Larsen and served as digital manager for Chiara Ferragni, now creates art using branded packaging from Tiffany, Stella McCartney, Moncler, and Palm Angels. His installation "Take a Deep Breath" (2022) features paint on vinyl in a pool at El Silencio. Terzini describes his work as Pop Art 2.0, appropriating and deconstructing brand packaging to comment on consumerism and interconnectedness. He cites Instagram as the catalyst for his shift from abstract painting to his current style. His primary gallery is his Instagram page, where most collectors contact him via DM; he also works with Rosenbaum Contemporary. He defines art as anything that can move or make one reflect, echoing Banksy's quote. His inspirations include Kanye West, Kaws, Damien Hirst, Takashi Murakami, and Andy Warhol. Terzini believes social media has revolutionized communication and art accessibility, and advises aspiring artists to use social platforms and not fear mistakes.