Piero Gemelli: Fashion Photography as Architecture
Piero Gemelli, a Roman-born fashion photographer and architect, is exhibiting his work this summer in the exhibition "Corpo espressione del sentimento" at the Castello Ducale di Corigliano Calabro, as part of the 20th edition of Corigliano Calabro Fotografia, directed by Gaetano Gianzi and organized by the Associazione Culturale Corigliano per la Fotografia. In an interview, Gemelli discusses how his architectural training shapes his photographic approach, emphasizing volume, space, and the construction of reality. He recalls a pivotal workshop with Oliviero Toscani at Venezia 79, which led to his move to Milan in 1981 and subsequent entry into Vogue Italia, where his still life work caught the attention of Estée Lauder. Gemelli describes his method as rooted in classical beauty and surrealist assemblage, and notes that after two years in New York he stopped looking at other photographers' work, preferring to draw from his own unconscious.
Key facts
- Piero Gemelli was born in Rome in 1952 and lives and works in Milan.
- He is exhibiting in 'Corpo espressione del sentimento' at Castello Ducale di Corigliano Calabro.
- The exhibition is part of the 20th edition of Corigliano Calabro Fotografia.
- The festival is directed by Gaetano Gianzi and organized by the Associazione Culturale Corigliano per la Fotografia.
- Gemelli studied architecture and considers it fundamental to his photography.
- He attended a workshop with Oliviero Toscani at Venezia 79.
- He moved to Milan in July 1981 after graduating.
- His first major assignment was a still life for Vogue Italia featuring a lipstick and a green beetle.
- Estée Lauder called him for a campaign after seeing his work in Vogue.
- He used a Asahi Pentax Spotmatic and later a Zenit camera.
Entities
Artists
- Piero Gemelli
- Oliviero Toscani
- David Hamilton
- Paola Mattioli
- Valentino
- Manuela De Leonardis
Institutions
- Vogue Italia
- Estée Lauder
- Istituto Europeo di Design (IED)
- Rizzoli
- New York Public Library
- Artribune
- Associazione Culturale Corigliano per la Fotografia
Locations
- Rome
- Milan
- Corigliano Calabro
- Castello Ducale di Corigliano Calabro
- New York
- Venice
- 5th Avenue