Piedmont Museums Hit Record 7 Million Visitors in 2023
The 2023-2024 report titled 'La cultura in Piemonte' from the Osservatorio Culturale del Piemonte reveals that monitored museums welcomed a record 7 million visitors in 2023, marking a 22% rise from 2022 and a 12% increase compared to 2019. Notable institutions include Museo Egizio, which attracted over 1 million visitors, Museo Nazionale del Cinema with 750,000, and Musei Reali exceeding 600,000. In the cinema industry, 5.1 million tickets were sold, reflecting a 28.5% decline from 2019, yet revenues hit €35.8 million. Additionally, libraries recorded 224,000 active borrowers in 2022, spending €2.6 million on acquisitions. Live performances flourished, totaling 15,000 shows and 3.4 million attendees, generating €82.1 million in spending.
Key facts
- 211 museums in Piedmont recorded 7 million entries in 2023, a historic record.
- Museo Egizio surpassed 1 million visitors for the first time, ranking 4th in Italy and 63rd globally.
- Museo Nazionale del Cinema had 750,000 visits; Musei Reali di Torino exceeded 600,000.
- Museo della Radio e della Televisione doubled visitors from 2022; Museo Lavazza reached 100,000 annual entries.
- Cinema ticket sales in 2023 were 5.1 million, down 28.5% from 2019, with revenues of €35.8 million.
- Live performances in 2023 totaled 15,000 shows, 3.4 million spectators, and €82.1 million in spending.
- Concerts drove growth with 4,500 shows, 1.6 million attendees, and €48.4 million in revenues.
- Theater audience grew 32% from 2022, with 1.75 million spectators and €33.78 million in revenues.
- 111 civic libraries had 224,000 active borrowers in 2022, with 1.7 million loans.
- The region funded 325 cinema events in 71 venues across 49 municipalities, attracting over 19,000 spectators.
Entities
Institutions
- Osservatorio Culturale del Piemonte
- Regione Piemonte
- Città di Torino
- Fondazione Compagnia di San Paolo
- Fondazione CRT
- Camera di Commercio di Torino
- AGIS – Associazione Generale Italiana dello Spettacolo
- IRES – Istituto di Ricerche Economiche e Sociali del Piemonte
- Unioncamere Piemonte
- Associazione Abbonamento Musei
- Università degli Studi di Torino
- Fondazione Fitzcarraldo ETS
- Museo Egizio
- Museo Nazionale del Cinema
- MRT-Musei Reali di Torino
- La Venaria Reale
- Museo della Radio e della Televisione
- Museo Lavazza
- Sistema Museale Metropolitano (SMM)
Locations
- Piedmont
- Turin
- Italy