Photo London Relocates to Olympia, Boosts Sales and Solo Booths
Photo London opened at its new home in Olympia’s Grand Hall on 13 May 2026, running until 17 May. The move from Somerset House, where the fair had been held for a decade, was driven by gallery demands for a more business-friendly venue. Olympia's open layout and better light were praised by exhibitors and visitors. Sales were brisk: Paris-B Gallery sold three works for £100,000, including two by Yang Yongliang; In Camera sold both a vintage and modern print of Jane Evelyn Atwood's 'Auto Portrait (Serpent)' for £13,000 and £2,000 respectively. Robert Hershkowitz sold works by PH Emerson and Frederick Fiebig. Radius Publishing sold 40% of its stock by Thursday lunchtime. The fair introduced a new 'Source' initiative for solo artist booths, curated by Tristan Lund, featuring presentations by Alfredo Jaar (with Goodman Gallery), Ute and Werner Mahler (Peter Sellem), Rosalind Fox Solomon (Julian Sander), and Hélène Binet (Large Glass). Two Deutsche Börse Photography Foundation Prize shortlistees—Atwood and Weronika Gęsicka (shown by JEDNOSTKA)—were present; winner Rene Matić was not. Director Sophie Parker noted a resurgence of interest in traditional photographic techniques and connoisseurship, partly as a reaction to AI. The fair also expanded its Discovery section and gave more space to independent publishers. Olympia's ongoing £1.3bn refurbishment continues into 2027.
Key facts
- Photo London moved to Olympia's Grand Hall in West Kensington for its 2026 edition.
- The fair runs from 13 to 17 May 2026.
- Paris-B Gallery sold three works for £100,000, including two by Yang Yongliang.
- In Camera sold vintage and modern prints of Jane Evelyn Atwood's 'Auto Portrait (Serpent)' for £13,000 and £2,000.
- Robert Hershkowitz sold works by PH Emerson and Frederick Fiebig.
- Radius Publishing sold 40% of its stock by Thursday lunchtime.
- The new 'Source' initiative features solo artist booths curated by Tristan Lund.
- Alfredo Jaar's 'Searching for Africa in Life' was presented by Goodman Gallery in collaboration with Prix Pictet.
- Two Deutsche Börse Photography Foundation Prize shortlistees (Atwood and Weronika Gęsicka) were at the fair; winner Rene Matić was not.
- Director Sophie Parker noted a revival of interest in traditional photographic techniques and connoisseurship.
- Olympia's £1.3bn refurbishment is ongoing until 2027.
Entities
Artists
- Yang Yongliang
- Jane Evelyn Atwood
- PH Emerson
- Frederick Fiebig
- Alfredo Jaar
- Ute Mahler
- Werner Mahler
- Rosalind Fox Solomon
- Hélène Binet
- Weronika Gęsicka
- Rene Matić
- August Sander
- Sophie Parker
- Steven Meisel
- Edward Burtynsky
- Vivek Vadoliya
- Zaha Hadid
- Daniel Libeskind
- Peter Zumthor
- Thomas Heatherwick
- Michael Wesely
- Santiago Porter
- Wu Chia-Yun
- Carolina Baldomá
- Krissy Shook
- Melissa Shook
- Sarah Moon
- Ranjit Kandalgaonkar
- Vasudhaa Narayanan
- Charlotte Jansen
- Michael Benson
- Fariba Farshad
- Emma Jacob
- Walter Rudolph
- Oriol Maspons
- Laura McCluskey
- Thomas Duffield
- Belen Romero Gunset
- Zygmunt Rytka
- Daido Moriyama
- Issei Suda
- Ketaki Sheth
- Tristan Lund
- Peter Sillem
- Hicham Gardaf
- Tahmineh Monzari
- Luis Casadevall
- Sayuri Ichida
- Tianna Williams
Institutions
- Photo London
- Olympia London
- Somerset House
- Paris-B Gallery
- In Camera
- L Parker Stephenson Photographs
- Robert Hershkowitz
- Radius Publishing
- Goodman Gallery
- Prix Pictet
- Peter Sellem Gallery
- Galerie Julian Sander
- Large Glass
- JEDNOSTKA
- Deutsche Börse Photography Foundation
- The Photographers' Gallery
- Gagosian
- Pace Gallery
- David Zwirner
- Reed Exhibitions
- Paris Photo
- Royal Academy of Arts
- Old Billingsgate
- The Art Newspaper
- Evening Standard
- Olympia
- Heatherwick Studio
- Flowers Gallery
- 10 14 Gallery
- Miyako Yoshinaga
- Art Basel
- UBS
- Monocle
- Heatherwick Studios
- The Photographers’ Gallery
- Paris-B
- Fulcrum
- Rolf Art Gallery
- Galerie Esther Woerdehoff
- Galerie Peter Sillem
- Victoria Law Projects
- The Art Family
- JEDNOSTKA Gallery
- Photon Gallery
- Aesthetica Magazine
- Agony and Ecstasy gallery
- Guest Editions
- Ungallery
- Galeria Monopol
- Akio Nagasawa Gallery
- Photoink
- In Camera (Paris)
- L Parker Stephenson Photographs (New York)
- UP Gallery
- ROLF Art
- Agony and Ecstasy
- The Photographers Gallery
- National Hall
- Wallpaper
Locations
- London
- United Kingdom
- West Kensington
- Olympia
- Somerset House
- Paris
- France
- New York
- United States
- Frankfurt
- Germany
- Warsaw
- Poland
- Liverpool
- Minsk
- Berlin
- Reykjavik
- Florence
- West London
- Cologne
- Western Australia
- Australia
- Kensington
- Tokyo
- Taipei
- Mumbai
- Argentinian Pampas
- Shark Bay
- Japan
- Taiwan
- India
- Argentina
- Ibiza
- Spain
- Hackney
- Isle of Sheppey
- Tōhoku
- Hokuriku
- Kantō
- UK
- Berlin Wall
- GDR
- Pigalle
- Rue des Lombards
- National Hall
- Hammersmith Road
- Salvador
- Bahia
- Brazil
- Morocco
- Iran
- Barcelona
- New Delhi