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Phillips' New Now auction format targets young artists

market-auction · 2026-04-27

Phillips held its New Now auction on September 28, 2022 in New York, featuring over 250 lots primarily of ultra-contemporary works. The format, launched in 2015, focuses on emerging talents alongside established names, offering accessible price points. Top lots included Ana Benaroya's 'Be My Babe' (2019) selling for $116,000 against a $20,000 low estimate, and Alteronce Gumby's 'I heard colors, I saw songs' (2021) achieving $40,320. Kristy Chan's 'The Bathtub I've Always Wanted No. 15' (2019) sold above $40,000; Pat Phillips' 'Untitled (a horse with no name)' jumped from $8,000 to $63,000. Established names like Shara Hughes, Rafa Macarrón, and Louis Fratino also performed well, with Fratino's 'Grapefruit Breakfast' (2017) reaching $277,200. George Condo's 'White + Grey Composition' (1989) sold for nearly $290,000. Patrizia Koenig, head of sales, noted that New Now serves as a market bellwether, with many introduced artists later appearing in evening sales. The auction followed successful editions in March and April 2022 in New York and London.

Key facts

  • Phillips' New Now auction held September 28, 2022 in New York
  • Over 250 lots, mostly ultra-contemporary
  • Format launched in 2015 focusing on emerging and established artists
  • Ana Benaroya's 'Be My Babe' sold for $116,000 (estimate $20,000)
  • Alteronce Gumby's 'I heard colors, I saw songs' sold for $40,320
  • Kristy Chan's work sold above $40,000
  • Pat Phillips' work sold for $63,000 (estimate $8,000)
  • Louis Fratino's 'Grapefruit Breakfast' sold for $277,200
  • George Condo's 'White + Grey Composition' sold for nearly $290,000
  • Patrizia Koenig described New Now as a market bellwether

Entities

Artists

  • Ana Benaroya
  • Alteronce Gumby
  • Kristy Chan
  • Pat Phillips
  • Shara Hughes
  • Rafa Macarrón
  • Louis Fratino
  • George Condo

Institutions

  • Phillips
  • CoGalleries
  • The Cabin
  • Artribune

Locations

  • New York
  • United States
  • Hong Kong
  • Seoul
  • South Korea
  • Berlin
  • Germany
  • Los Angeles
  • London
  • United Kingdom

Sources