Petra Launches New Visual Identity with Blender Digital Agency

Petra introduced a new branding and visual identity in December 2024, developed in collaboration with Blender Digital agency. The project aimed to shift perceptions of credit solutions from complex bureaucracy to friendly accessibility. Creative direction was led by Leonardo Russi, with illustrations by Rodrigo Ico and manifesto work by Aline Caldas. The visual identity features a clean, modern aesthetic with consistent application across cards, online platforms, and promotional materials. Petra's brand philosophy centers on connecting people, emotions, and dreams through credit as a tool for achieving aspirations. The company emphasizes building relationships based on trust and understanding client needs. Deliverables included new positioning, visual identity, and brand communication strategy. The design artifacts—logo, color palette, and typography—work together to convey trust and accessibility.