Perimetro and Parallelozero Launch New Photo Distribution Channel
The Milan-based photography community Perimetro and digital communication agency Parallelozero have announced a partnership to create a new distribution channel for photojournalistic and editorial projects. The initiative aims to bypass traditional gatekeeping by allowing photographers—both professionals and amateurs—to submit their work directly. Selected projects will be packaged by Parallelozero and sold to Italian and international media, with revenue shared among Perimetro, Parallelozero, and the photographers. Perimetro founder Sebastiano Leddi stated that the goal is to create a practice different from exclusive agency models, enabling access for emerging talents who lack connections with photo editors. The first webinar detailing the collaboration is scheduled for June 5, followed by a month-long preselection process.
Key facts
- Perimetro and Parallelozero have partnered to create a new distribution channel for photographers.
- The initiative is based in Milan, with additional offices across Italy.
- Selected projects will be distributed by Parallelozero and sold to Italian and international media.
- Revenue is redistributed among Perimetro, Parallelozero, and the photographers.
- Both professional and amateur photographers can participate.
- The partnership aims to break down gatekeeping in photojournalism.
- A webinar will be held on June 5 to explain the collaboration.
- Project preselection will take at least one month after the webinar.
Entities
Artists
- Sebastiano Leddi
Institutions
- Perimetro
- Parallelozero
- Contrasto
- Prospect
- Magnum
Locations
- Milan
- Italy