Pepsi and Glamlite Launch Soda-Scented Body Care Collection
Pepsi has teamed up with the cosmetics brand Glamlite to unveil a new body care line inspired by its iconic soda flavors. This collection features products like a Wild Cherry Body Wash and a Vanilla Slushie Body Scrub, each retailing for $12. Available exclusively on TikTok Shop, the launch is set for July 31. This collaboration illustrates the merging of the beverage and beauty sectors, reflecting the rising trend of food-themed personal care products. Glamlite, recognized for its playful makeup, leverages its expertise in this venture, showcasing the evolving landscape of consumer goods and the influence of social media platforms.
Key facts
- Pepsi has collaborated with Glamlite on a body care collection.
- The collection includes Pepsi Wild Cherry Body Wash and Pepsi Vanilla Slushie Body Scrub.
- Each product is priced at $12.
- The products will be available through TikTok Shop starting July 31.
- The collaboration turns two Pepsi flavor profiles into shower products.
- This is a crossover between the beverage and beauty industries.
- The collection capitalizes on the trend of food-inspired personal care products.
Entities
Institutions
- Pepsi
- Glamlite
- TikTok Shop
Sources
- Quartz —