Pavel Emelyanov Designs Coffee Packaging Inspired by Roasting Mechanics
Pavel Emelyanov has developed a branding and packaging concept for Caffè Pagani that is inspired by the coffee roasting process. The design emphasizes circular motion, symbolizing the ongoing rotation of beans within the roasting cylinder. Rather than typical coffee bags, the packaging consists of custom cylindrical containers featuring a round die-cut window, resembling the inspection port of the roaster and revealing the beans inside. Each blend is distinguished by a single bold capital letter (E for Espresso, G for Grani Naturali) set against warm cream and terracotta backgrounds for shelf visibility. The back showcases a circular message that mimics roasting machine dials. Textured paper substrates and precise print finishes add tactile elements, while product photography by Anatoly Vasiliev emphasizes the round shapes. This project illustrates how industrial machinery can influence contemporary design.
Key facts
- Pavel Emelyanov designed the branding and packaging for Caffè Pagani.
- The visual language is based on circular rotation, referencing the roasting cylinder.
- Custom cylindrical containers replace standard coffee bags.
- A round die-cut window exposes the coffee beans, mimicking the roaster's inspection window.
- Each blend is identified by a single bold capital letter (E for Espresso, G for Grani Naturali).
- Colors used are warm cream and rich terracotta.
- The back of the package has a secondary circular message resembling roasting machine dials.
- Product photography by Anatoly Vasiliev highlights the design details.
Entities
Artists
- Pavel Emelyanov
- Anatoly Vasiliev
Institutions
- Caffè Pagani
- Behance