ARTFEED — Contemporary Art Intelligence

PAV Torino Turns 10: Cattelan's Guggenheim Debut and the Birth of Fashion Film

festival-fair · 2026-05-04

In 2018, the PAV – Parco d’Arte Vivente in Turin celebrated its tenth anniversary. Founded by Piero Gilardi in 2008, the experimental center merges art, nature, biotechnology, and ecology. The anniversary included the ongoing group show 'The God-Trick' curated by Marco Scotini, the conference 'Antropocene. Crisi ecologica e potenzialità trasformative dell’arte', and the performance festival Teatrum Botanicum. On September 23, the PAV opened to the public for a playful celebration. The article also revisits other 2008 milestones: Maurizio Cattelan's 'Daddy, Daddy'—a sculpture of Walt Disney's Pinocchio—debuted at the Guggenheim Museum in New York during the group show 'theanyspacewhatever' curated by Nancy Spector. This work foreshadowed Cattelan's 2011-2012 retrospective 'All' at the same museum, which announced his (never-realized) retirement. Additionally, Diane Pernet launched ASVOFF (A Shaded View on Fashion Film) in 2008, the first festival dedicated to fashion films. ASVOFF has since traveled to venues like the Centre Pompidou, Cannes Film Festival, Art Basel Miami, Guggenheim, Caixa Forum Barcelona, and Barbican London. For its tenth edition, ASVOFF will be held in Rome from October 20 to 22, curated by Alessio de'Navasques at Palazzo Altemps, with a video contest themed 'Your personal love affair with Rome' (deadline October 10).

Key facts

  • PAV – Parco d’Arte Vivente in Turin celebrated its tenth anniversary in 2018.
  • The center was founded in 2008 by Piero Gilardi.
  • The anniversary included the exhibition 'The God-Trick' curated by Marco Scotini, running until October 21.
  • Maurizio Cattelan's sculpture 'Daddy, Daddy' debuted at the Guggenheim Museum in 2008.
  • Cattelan's 'Daddy, Daddy' was part of the group show 'theanyspacewhatever' curated by Nancy Spector.
  • Cattelan later had the retrospective 'All' at the Guggenheim in 2011-2012.
  • Diane Pernet founded ASVOFF, the first fashion film festival, in 2008.
  • ASVOFF's tenth edition will take place in Rome from October 20 to 22, 2018, at Palazzo Altemps.
  • The video contest 'Your personal love affair with Rome' has a deadline of October 10.

Entities

Artists

  • Piero Gilardi
  • Maurizio Cattelan
  • Marco Scotini
  • Nancy Spector
  • Diane Pernet
  • Alessio de'Navasques
  • Chris Cunningham
  • Erwin Olaf
  • Bruce Weber
  • Tilda Swinton
  • Kate Moss
  • Drew Barrymore
  • Dita Von Teese
  • Faye Dunaway
  • Alessandro Michele

Institutions

  • PAV – Parco d’Arte Vivente
  • Solomon R. Guggenheim Museum
  • Centre Pompidou
  • Festival di Cannes
  • Art Basel Miami
  • Caixa Forum Barcelona
  • Barbican London
  • Palazzo Altemps
  • Gucci
  • Hermès
  • Maison Martin Margiela
  • Prada
  • Miu Miu
  • Givenchy
  • Calvin Klein
  • Artribune

Locations

  • Turin
  • Italy
  • New York
  • United States
  • Paris
  • France
  • Miami
  • Barcelona
  • Spain
  • London
  • United Kingdom
  • Rome
  • San Quirico D'Orcia
  • Shanghai
  • China

Sources