Paulista Cultural returns with first online edition
From June 29 to July 3, 2021, São Paulo's Avenida Paulista will host its inaugural online Paulista Cultural Festival, featuring a collaboration among seven renowned cultural institutions. The event returns after a hiatus in 2020 due to the pandemic. Attendees can look forward to a diverse array of artistic expressions, including theater, music, visual arts, literature, and more, which will be available on social media and subsequently on YouTube. Highlights include "As Janelas da Paulista," inspired by Japanese window studies, along with workshops, artist talks, and activities for children. Participating institutions include Casa das Rosas, MASP, and Sesc Avenida Paulista.
Key facts
- Paulista Cultural takes place June 29 to July 3, 2021.
- It is the first online edition of the festival.
- Seven institutions on Avenida Paulista participate: Casa das Rosas, Centro Cultural Fiesp, Instituto Moreira Salles, Itaú Cultural, Japan House São Paulo, MASP, and Sesc Avenida Paulista.
- The 2018 edition attracted over 40,000 people; 2019 had 46,000.
- The 2020 edition was canceled due to the pandemic.
- Activities are streamed on social media and later on YouTube.
- The program includes talks, performances, courses, and workshops.
- The opening series 'As Janelas da Paulista' is inspired by Japan House's exhibition 'WINDOWOLOGY.'
Entities
Artists
- Beatriz Milhazes
- Chiquinha Gonzaga
- Ivone Lara
- Márcia Milhazes
- Mario Cravo Neto
- Sérgio Burgi
Institutions
- Casa das Rosas
- Centro Cultural Fiesp
- Instituto Moreira Salles
- Itaú Cultural
- Japan House São Paulo
- MASP
- Sesc Avenida Paulista
- Paulista Cultural
Locations
- São Paulo
- Brazil
- Avenida Paulista