Patrick Church Launches 2026 Swimwear Campaign 'Dangerous When Wet' with Queer-Coded Spectacle

Patrick Church has unveiled his 2026 swimwear campaign titled 'Dangerous When Wet', described as a bold and provocative release. The campaign, shot across Los Angeles, channels early 2000s tabloid aesthetics with paparazzi flashes and chaotic glamour, evoking a sense of queer-coded spectacle. It features classic swim silhouettes reinterpreted with Church's signature loud and feral style, including prints with cult iconography. A standout set is worn by Reno Gold in Hollywood, consisting of an emblazoned pinstripe crop top and matching Speedo. The mood blends Old Hollywood rebellion with Mykonos hedonism and Fire Island chaos, emphasizing playful and unapologetic energy. The campaign is exclusively available online at www.patrickchurchartist.com. Photography is by Corey Myers, with words by Lewis Robert Cameron, and talents include Reno Gold, Santi, Snakeskin Jacket, Tripl3lex, Petar Darkholm, and Hazel Hoffman. This marks Church's most significant swimwear moment for 2026, presented as a full tidal wave rather than a gentle introduction.