Pato Faggi's Coordenada Branding: Data-Driven Design
Argentine designer Pato Faggi has created a comprehensive visual identity for Coordenada, a data research consultancy. The branding system, which includes business cards, report covers, envelopes, and digital slides, uses grid lines and monospaced typography to reflect the firm's data-centric work. The design employs a deep navy blue and bright white palette, with high-contrast ink density for printed materials. Faggi's approach transforms raw survey data into clear visual marks, balancing corporate clarity with a clean aesthetic. The identity extends across stationery, with embossed grid lines on heavy paper stock and repeated stamp marks on headers and email footers. The project demonstrates how targeted branding can simplify data presentation, making reports easy to scan and read both on screen and in print. The work is featured on the design platform Abduzeedo, with full project details available in Faggi's portfolio.
Key facts
- Pato Faggi designed the branding identity for data firm Coordenada.
- The branding uses data grid lines, clean typography, and corporate stationery assets.
- The visual system includes business cards, report covers, envelope prints, and digital slides.
- The color palette features deep navy blue and bright white paper stock.
- Monospaced letters are paired with grid lines across report covers and slide decks.
- The design aims to transform raw survey data into clear visual marks.
- High-contrast ink density ensures printed reports look sharp in client meetings.
- The project is featured on Abduzeedo, with more details in Pato Faggi's portfolio.
Entities
Artists
- Pato Faggi
Institutions
- Coordenada
- Abduzeedo