Park Associati: Hard Retrofitting and Studio Expansion in Milan
Milan-based architecture firm Park Associati, founded by Filippo Pagliani and Michele Rossi, specializes in building recovery and hard retrofitting. Notable projects include the Serenissima building restoration, Engie headquarters at Bicocca (nominated for the 2019 European Union Mies van der Rohe Award), Nestlé headquarters in Assago, and ongoing work on Luxottica's new headquarters, a philological recovery in Piazza Cordusio (housing Italy's first Uniqlo store), an intervention on a Piero Portaluppi building, and the Pharo Business Center near CityLife. The studio recently expanded from one floor to two in Via Garofalo 31, adding a multifunctional ground-floor space for events. For the 2019 Milan Design Week, they launched a call for designers under 30 to exhibit in this space, following a show by FromOuterSpace. The firm now employs 45 people and emphasizes quality over growth. Pagliani and Rossi view Milan positively, noting increased tourism and global interest, though they see it as the only Italian city with true contemporary energy.
Key facts
- Park Associati founded by Filippo Pagliani and Michele Rossi.
- Studio expanded to two floors in Via Garofalo 31, Milan.
- Engie headquarters nominated for 2019 EU Mies van der Rohe Award.
- Hard retrofitting retains building structure while transforming it.
- Ongoing projects include Luxottica HQ, Piazza Cordusio recovery, Portaluppi building, Pharo Business Center.
- First edition of design call for under-30 designers for Milan Design Week 2019.
- Studio now has 45 employees.
- Milan seen as a global destination with increased tourism.
Entities
Artists
- Filippo Pagliani
- Michele Rossi
- Thomas Berra
- Marco Bay
- FromOuterSpace
Institutions
- Park Associati
- Engie
- Nestlé
- Luxottica
- Uniqlo
- Gruppo Brioschi Sviluppo Immobiliare
- Generali
- Pharo Business Center
- CityLife
- Politecnico di Milano
- Domus
- Artribune
Locations
- Milan
- Italy
- Bicocca
- Assago
- Piazza Cordusio
- Via Garofalo 31
- Via Gattamelata
- Via Chiese