Paris Musées launches online archive with Instagram influencer campaign
Paris Musées, the association of municipal museums in Paris, has launched a website offering free, high-resolution digital access to artworks from its member institutions. Each work includes a detailed textual description, and users can explore via four thematic paths. The initiative follows similar digitization efforts by the MoMA, Whitney Museum, and Rijksmuseum. A marketing campaign called Parallels involves ten Instagram influencers—photographers, fashion bloggers, and YouTubers—who each created a personal remake of a museum artwork. These contemporary versions were posted on Instagram and will be displayed on walls at Paris's Saint Lazare station until July 31, 2016, encouraging passersby to create their own versions and share them with the hashtag #ParallelesParisMusées.
Key facts
- Paris Musées launched an online archive of artworks from Paris's municipal museums.
- The archive provides high-resolution digital images and detailed textual descriptions.
- Users can explore the collection through four thematic paths.
- The initiative follows digitization efforts by MoMA, Whitney Museum, and Rijksmuseum.
- A campaign called Parallels involves ten Instagram influencers remaking artworks.
- Influencers include photographers, fashion bloggers, and YouTubers.
- The remakes are displayed at Saint Lazare station in Paris until July 31, 2016.
- The public is invited to create and share their own versions using #ParallelesParisMusées.
Entities
Artists
- Valentina Tanni
Institutions
- Paris Musées
- MoMA
- Whitney Museum
- Rijksmuseum
- Artribune
Locations
- Paris
- France
- New York
- Amsterdam
- Netherlands
- Saint Lazare station