Paratissima Opens Pop-Up Art Gallery in Turin Outlet Mall
Paratissima, the Turin art fair known for accessible contemporary art, has opened its first permanent gallery inside the Torino Outlet Village in Settimo Torinese. The pop-up shop, open until September 2024, sells limited-edition works by emerging artists at prices between €50 and €250, targeting the 15% of foreign tourists from Switzerland and France who visit the mall. The outlet village, designed by architect Claudio Silvestrin in 2017, features an 88-meter stele with a light installation by Alessandro Sciaraffa. The mall has collaborated with Turin museums, including the Museo del Cinema for a Tim Burton exhibition. An expansion is planned for September/October 2025, adding 11,000 square meters, 55 new stores, and 600 jobs. The Paratissima shop, curated by art consultants, displays 50 works from the Art Production Collection, rotating every two weeks, with on-site packaging and delivery options.
Key facts
- Paratissima opened a pop-up gallery inside Torino Outlet Village in Settimo Torinese.
- The shop sells limited-edition works by emerging artists for €50 to €250.
- About 15% of mall visitors are foreign tourists from Switzerland and France.
- The outlet village was designed by architect Claudio Silvestrin in 2017.
- An 88-meter stele features a light installation by Alessandro Sciaraffa.
- The mall has collaborated with Turin museums, including the Museo del Cinema for a Tim Burton exhibition.
- Expansion in September/October 2025 will add 11,000 sq m, 55 stores, and 600 jobs.
- The pop-up shop displays 50 works from the Art Production Collection, rotating every two weeks.
Entities
Artists
- Claudio Silvestrin
- Alessandro Sciaraffa
- Tim Burton
Institutions
- Paratissima
- Torino Outlet Village
- GAM (Galleria Civica d'Arte Moderna e Contemporanea di Torino)
- Museo del Cinema
- Fondazione Sandretto Re Rebaudengo
- Artribune
Locations
- Turin
- Settimo Torinese
- Italy
- Switzerland
- France