PARAGON Streetwear Brand Identity by Stelios Ypsilantis
Stelios Ypsilantis has crafted the brand identity for PARAGON Streetwear, a modern streetwear initiative focused on discipline, restraint, and purposeful design. This branding features a comprehensive visual identity system adaptable to various formats, showcasing a unique color palette and style that blend elements of clothing, person, and television. The choices in typography, color, and materials are equally significant in this intentional endeavor. This project contributes to the larger dialogue surrounding brand identity design, emphasizing the importance of specific material selections over the overarching concept. Ypsilantis considers every visible element as integral to the system, enhancing the overall discipline of the work. The complete project is showcased on Behance.
Key facts
- PARAGON is a contemporary streetwear project built around restraint, discipline, and intentional design.
- Stelios Ypsilantis designed the brand identity for PARAGON Streetwear.
- The branding is anchored in a rigorous visual identity system that scales across multiple form factors.
- Compositions present a distinct palette and style, showcasing elements of person and television, clothing and person.
- Typography, color, and material choices carry equal weight in the design.
- The project sits in the broader conversation around brand identity design.
- Ypsilantis treats every visible choice as part of the system.
- The full project is available on Behance.
Entities
Artists
- Stelios Ypsilantis
Institutions
- Behance