ARTFEED — Contemporary Art Intelligence

Paolo Nori on Virtual Reality and the Writer's Craft

opinion-review · 2026-05-05

Writer Paolo Nori reflects on his difficulty understanding modern concepts like 'virtual reality' and 'live delayed broadcast,' which he finds contradictory. He connects this to his work as a writer, citing Bukowski's idea that writing requires only a typewriter and a chair, and that sometimes finding the chair is hard. Nori describes how in difficult moments, he laughs like Russian writer Venedikt Erofeev, then does small tasks with clear beginnings and ends, such as mailing a book, putting on running shoes, taking medicine, washing dishes, or pressing the bus stop button—actions that make virtual reality momentarily real. He references Viktor Shklovsky's notion that art exists to make the stone stony, and recalls reading Velimir Khlebnikov's poem in Parma's Guanda library, which made the place feel more itself. Nori also quotes painter Vladimir Shinkarev on beer atoms and sociologist Paolo Jedlowski on listening quality shaping storytelling. The article originally appeared in Artribune Magazine #31.

Key facts

  • Paolo Nori is a writer.
  • Nori struggles with the term 'virtual reality'.
  • He also finds 'live delayed broadcast' contradictory.
  • Nori quotes Bukowski: writing needs a typewriter and a chair.
  • He references Russian writer Venedikt Erofeev.
  • Nori does small tasks to make virtual reality real.
  • He cites Viktor Shklovsky on art making the stone stony.
  • Nori recalls reading Khlebnikov's poem in Guanda library, Parma.
  • He quotes painter Vladimir Shinkarev on beer atoms.
  • He quotes sociologist Paolo Jedlowski on listening quality.
  • The article was published in Artribune Magazine #31.

Entities

Artists

  • Paolo Nori
  • Charles Bukowski
  • Venedikt Erofeev
  • Viktor Shklovsky
  • Velimir Khlebnikov
  • Vladimir Shinkarev
  • Paolo Jedlowski

Institutions

  • Artribune Magazine
  • Marcos y Marcos
  • Rizzoli
  • Guanda Library

Locations

  • Parma
  • Italy

Sources