Pantone Unveils Biodiversity Pink Shade Inspired by Earth's Oldest Pigment

Pantone has introduced a new color, Pantone 1775 C, a bright pink representing biodiversity. Created with tea company Tealeves, the shade supports the UN World Biodiversity Forum and the "30×30" initiative to protect 30% of land and seas by 2030. The color is inspired by the oldest known pigment on Earth, extracted from sedimentary rocks in the Sahara Desert, Mauritania. Dr. Nur Gueneli of ANU Research School of Earth Sciences explains that bright pink pigments are molecular fossils of chlorophyll from ancient photosynthetic organisms in a long-vanished ocean. Pantone aims to encourage global reflection on ecosystem respect and species protection. Meanwhile, Pantone will announce its 2023 Color of the Year at Art Basel Miami Beach, collaborating with ARTECHOUSE on an immersive exhibition opening December 3, exploring the relationship between art, technology, and science.