Pantone and Intimina launch 'Period' red to destigmatize menstruation

Pantone Color Institute has introduced a new shade of red called 'Period' in collaboration with Intimina, a Swedish company specializing in intimate health products. The color aims to support Intimina's global campaign 'Seen + Heard', which seeks to break taboos surrounding menstruation by encouraging open conversations and normalizing it as a natural bodily function. Described as an 'energizing and dynamic' red, Period is featured in the campaign's banner. Laurie Pressman, Vice President of Pantone Color Institute, stated that the bold red encourages people who menstruate to feel proud and confident. Danela Žagar, Global Brand Manager of Intimina, emphasized that despite billions experiencing menstruation, it has been treated as something not to be seen or discussed publicly, often depicted inaccurately or as a joke. The initiative aims to make periods visible and foster positive dialogue in culture and daily life.