Pantheon Paid Entry: Over 50,000 Visitors in First Week, Nearly €200,000 Revenue

The Pantheon in Rome introduced a €5 entry fee on July 3, 2023, ending free access to the ancient monument. In its first week (July 3–9), over 50,000 visitors generated nearly €200,000 in revenue, according to Italian Culture Minister Gennaro Sangiuliano. Online ticket purchases surpassed physical box office sales, with 26,078 tickets sold via the new museiitaliani.it platform. Of these, 17,638 were full-price, 2,450 reduced, and 5,990 free. Additionally, 4,830 reduced tickets were issued to visitors aged 18–25. The fee does not apply to Rome residents. Revenue will be shared with the municipality, used for poverty relief, and for conservation of the Pantheon. In the first month, nearly 230,000 visitors generated over €860,000, including €181,635 allocated for flood relief in Emilia-Romagna. The decision, which had divided experts, is now deemed a success by the ministry.