Palazzo Madama and Galleria Varsi launch holiday collaborations
Fondazione Torino Musei has teamed up with the Piemontese agribusiness Fantolino to create Il Panettone di Palazzo Madama, a special Christmas cake available at the Museo Civico di Arte Antica. This limited-edition panettone draws inspiration from the chocolate traditions associated with the Madame Reali, as noted by Gabriella Fantolino, who emphasizes its role in celebrating Turin's culinary heritage. Furthermore, 400,000 egg packages will contain vouchers for discounted entry to Palazzo Madama, Gam, and Mao. In a separate initiative, Galleria Varsi is collaborating with the Milanese label Asian Fake to launch two Temporary Stores in Rome and Milan, running until December 24, featuring Asian Fake's music and exclusive merchandise, along with live performances.
Key facts
- Fondazione Torino Musei partners with Fantolino for a limited-edition panettone sold at Palazzo Madama.
- The panettone is inspired by the chocolate tradition of the Madame Reali.
- 400,000 egg packages include vouchers for discounted museum tickets.
- Galleria Varsi collaborates with Asian Fake for Temporary Stores in Rome and Milan.
- The stores sell music, limited-edition prints, gadgets, and capsule collections.
- Brands involved include Diadora, Eastpack, and Polaroid Eyewear.
- Artists featured include Marco Locati, Fontanesi, and international graffiti legends.
- Galleria Varsi was founded in 2013 and works with artists like Broken Fingaz and Blade.
Entities
Artists
- Gabriella Fantolino
- Massimo Scrocca
- Marco Locati
- Fontanesi
- Broken Fingaz
- Etam Cru
- Waone
- Jeremy Fish
- Sebas Velasco
- Borondo
- Alberonero
- Sbagliato
- Daniel Munoz
- Fintan Magee
- Etnik
- Blade
- Skeme
- Coma_Cose
- Venerus
- Darrn
- Frenetik&Orang3
Institutions
- Fondazione Torino Musei
- Fantolino
- Palazzo Madama
- Museo Civico di Arte Antica
- Galleria Varsi
- Asian Fake
- Gam
- Mao
- Diadora
- Eastpack
- Polaroid Eyewear
- Artribune
Locations
- Turin
- Italy
- Rome
- Milan
- Piemonte