Palazzo Grassi e Punta della Dogana: il digitale come dialogo con il pubblico

Clementina Rizzi, head of communications at Palazzo Grassi | Punta della Dogana in Venice, shares insights on the digital landscape in museums during an interview featured in Artribune Magazine. She emphasizes that digital tools serve not only to narrate activities but also to create content that can be fully experienced online, enhancing the interaction between visitors and the museum. Throughout the lockdown, the institution introduced the Open Lab format, collaborating with artists such as Olimpia Zagnoli, Emiliano Ponzi, and Erik Kessels as part of the #palazzograssiatyours initiative. Additional projects include Archive for the Future, a series of Zoom interviews related to Bruce Nauman's exhibition at Punta della Dogana, along with partnerships with Futura from Corriere della Sera and Marsilio. Rizzi points out the necessity of consistency and quality in digital projects, citing Erik Kessels' book 'Che Sbaglio' as a source of inspiration. This interview is part of a series exploring museums and digital initiatives published by Artribune.