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P.art.ilha Launches Online Gallery Initiative Amid Pandemic, Featuring 17 Brazilian Galleries

market-auction · 2026-04-23

To address the social isolation caused by the coronavirus pandemic and the cancellation of SP-Arte, a collective of artists and gallerists has launched the online initiative p.art.ilha. Kicking off on May 1, 2024, this initiative will see galleries unveil a curated collection of artworks for sale across their websites and social media platforms simultaneously. Purchases made throughout May will earn collectors credits for future acquisitions at the same gallery, fostering growth during this challenging time. The initiative also aims to keep professionals in the creative sector engaged. The group welcomes all galleries aligned with its mission to 'aerate the market' and support innovative artistic ventures. Participating galleries include Aura (SP), B_arco (SP), c.galeria (RJ), and others.

Key facts

  • The p.art.ilha initiative was created by gallerists and artists in response to the pandemic and the cancellation of SP-Arte.
  • Its first online sales event launches on May 1, 2024.
  • Purchases in May 2024 grant collectors a credit for future buys at the same gallery.
  • The project aims to 'aerate the market' and support innovative artistic projects.
  • Seventeen galleries from across Brazil are participating in the initiative.
  • The group's statement emphasizes keeping creative professionals active.
  • The model is seen as a temporary alternative to in-person market activities.
  • The initiative is open to other galleries that share its objectives.

Entities

Institutions

  • Aura
  • B_arco
  • c.galeria
  • Carcara Photo
  • Casanova
  • Desapê
  • Eduardo Fernandes
  • Janaina Torres
  • Karla Osório
  • Mamute
  • Mapa
  • Lume
  • Oma
  • Periscópio
  • Soma
  • Ybakatu
  • SP-Arte

Locations

  • São Paulo
  • Brazil
  • Rio de Janeiro
  • Distrito Federal
  • Rio Grande do Sul
  • Belo Horizonte
  • Paraná
  • São Bernardo do Campo

Sources