Owlsome Studio's Branding for Yunré Skincare: Ocean-Inspired Design
Yunré, a skincare brand, has partnered with Owlsome Studio to develop a visual identity that emphasizes transparency and natural sourcing. The color palette—sand gray, crisp white, and deep ocean blue—highlights the brand's marine active ingredients. The packaging design showcases a combination of structural weight and typographic simplicity, utilizing a clean sans-serif font with ample letter-spacing. It harmonizes a clinical aesthetic with organic textures, incorporating smooth glass bottles against rugged stone backgrounds. Labels are designed for clarity, featuring a precise typographic arrangement: prominent sans-serif text at the top and smaller technical details underneath. Tactile elements include uncoated paper boxes with blind debossing. Mailing boxes are made from recycled cardboard, and tote bags are crafted from thick cotton canvas. This project is featured on Behance.
Key facts
- Owlsome Studio designed the branding for Yunré skincare.
- The color system uses sand gray, crisp white, and deep ocean blue.
- The palette reflects the marine active ingredients in Yunré formulations.
- Packaging relies on structural weight and typographic restraint rather than generic containers.
- The design features a clean sans-serif typeface with generous letter-spacing.
- Tactile elements include uncoated paper, blind debossing, recycled cardboard, and cotton canvas.
- The typographic grid adapts from dropper bottles to shipping boxes.
- The full project is available on Behance.
Entities
Institutions
- Yunré
- Owlsome Studio
- Behance