OWC Storage Prices Rise Up to 30% Due to AI Demand
OWC has implemented price increases across its memory card and SSD product lines, with the largest jump being 30% for the 1TB Express 1M2 USB4 External SSD, now priced at $429.99. The average increase is about 6% compared to April. Notable hikes include 14% for the 480GB Atlas Pro CFexpress 4.0 Type A card ($319.99) and the 2TB Atlas Ultra CFexpress 4.0 Type B card ($1,249.99). The 960GB Atlas Pro CFexpress 4.0 Type A card rose 11% to $629.99. OWC attributes the volatility to AI-fueled demand straining flash and NAND supply chains. Some products remain unchanged, but prices have been climbing since late last year.
Key facts
- OWC storage prices increased in May 2026.
- Average price rise is 6% compared to April.
- Largest increase: 30% for 1TB Express 1M2 USB4 External SSD ($329.99 to $429.99).
- 480GB Atlas Pro CFexpress 4.0 Type A card now $319.99 (14% increase).
- 2TB Atlas Ultra CFexpress 4.0 Type B card now $1,249.99 (14% increase).
- 960GB Atlas Pro CFexpress 4.0 Type A card now $629.99 (11% increase).
- 80G version of Express 1M2 SSD increased 24% to $494.99.
- 8TB Express 1M2 USB4 External SSD increased 21% to $2,099.99.
- AI data demands are driving flash storage price increases industry-wide.
- OWC states it absorbs costs where possible and keeps adjustments minimal.
Entities
Institutions
- OWC
- PetaPixel
- DCWatch
Locations
- Japan
- United States