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Overtourism in Japan and India demands new metrics beyond arrival numbers

opinion-review · 2026-04-30

Traditional tourism metrics like arrivals, occupancy, and revenue fail to capture the negative impacts on local communities, public services, and environments. In Kyoto, narrow streets have become photo corridors for visitors, and residents express growing frustration. India recorded 2.9 billion domestic tourist visits in 2024 (up 17.51% from 2023) and 20.57 million foreign visits (up 8.8%). Japan's ski resorts see price surges due to tourist influx. The article argues for prioritizing people over spreadsheets to prevent cultural heritage from being reduced to superficial performances.

Key facts

  • Tourism success is often measured by arrivals, occupancy, and revenue, but these ignore local community strain.
  • In Kyoto, narrow streets have become photo corridors for visitors, displacing residents.
  • India recorded 2.9 billion domestic tourist visits in 2024, a 17.51% increase from 2023.
  • Foreign tourist visits to India reached 20.57 million in 2024, up 8.8% from 2023.
  • Japan's ski resorts see price increases due to tourist demand.
  • Traditions dating back to the Edo period risk being reduced to superficial cultural performances.
  • Overtourism creates physical pressure on water systems, transport, and infrastructure.
  • Local frustration in Kyoto is reaching a breaking point, with residents directing angry looks at tourists.

Entities

Institutions

  • India's Ministry of Tourism

Locations

  • Japan
  • India
  • Kyoto

Sources