Oribe co-founder Daniel Kaner on building a luxury hair-care brand

Daniel Kaner, co-founder of Oribe, discusses the brand's rise in the luxury beauty market. Inspired by Jennifer Lopez's lingering perfume, Oribe developed its signature Côte d'Azur fragrance with Givaudan. Launched in 2008 with celebrity stylist Oribe Canales, the brand positioned itself as a fashion label rather than a beauty brand, targeting a gap between professional salon products and mass-market offerings. Canales, known for voluminous styles for 1990s supermodels like Christy Turlington and Cindy Crawford on runways for Versace, Chanel, and Mugler, died in 2018 but his influence persists. Oribe is now in 3,000 salons across 40+ countries; its Dry Texturizing Spray sells one unit every 60 seconds. Kaner spoke to Monocle Radio's Brenda Tuohy on The Entrepreneurs about scaling, brand integrity, and innovation timing.