Oreo and BTS launch Korean street food-inspired cookie globally
Oreo has partnered with K-pop group BTS to release a limited-edition cookie inspired by hotteok, a Korean street food. The cookie features brown sugar pancake-flavored creme and purple wafers, marking the first time Oreo has used that color. The product will be available in over 80 countries, including the United States, starting September 2024. This collaboration aims to celebrate Korean culture and BTS's global influence. The purple color references BTS's official color, often associated with their fanbase, ARMY. The launch includes special packaging with BTS branding.
Key facts
- Oreo and BTS are collaborating on a limited-edition cookie.
- The cookie is inspired by hotteok, a Korean street food.
- It features brown sugar pancake-flavored creme and purple wafers.
- This is the first time Oreo has used purple wafers.
- The cookie will be available in over 80 countries.
- The launch is set for September 2024.
- Purple is BTS's official color.
- The collaboration celebrates Korean culture and BTS's global reach.
Entities
Artists
- BTS
Institutions
- Oreo
- ARMY
Locations
- United States
Sources
- Quartz —