OptimizeRx Launches Programmatic EHR Ad Integration for DSPs
OptimizeRx (OPRX) has launched a new programmatic electronic health record (EHR) advertising connection for demand-side platforms (DSPs). The integration expands point-of-care targeting capabilities and provides access to authenticated inventory, enabling more precise ad delivery within clinical workflows.
Key facts
- OPRX launched a programmatic EHR ad connection for DSPs.
- The integration expands point-of-care targeting.
- It provides access to authenticated inventory.
- The move aims to enhance ad reach within clinical settings.
Entities
Institutions
- OptimizeRx
Sources
- Quartz —