Openness and Ownership in Creative Business

A design studio's founder discusses how a belief-led approach, where quality work serves as the strongest introduction, has driven growth over 15 years. The studio emphasizes high client repeat rates and long-term partnerships with founders and promoters. The concept of being 'OPEN' is defined as embracing challenges solely to solve them, with ownership—genuine care for the brand or job—being a rare quality in business. On balancing openness with competition, the founder argues that tools and ideas have little value without serious application. The interview appears in the print edition of Issue 71 of Creative Gaga, accompanied by a packaging design for Igloo Craft Beer featuring mythical creatures.