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OpenAI slashes GPT-5.6 Luna and Terra prices after launch

ai-technology · 2026-07-30

On Thursday, OpenAI revealed significant price cuts for two models within its GPT-5.6 series, reducing the price of GPT-5.6 Luna by 80% and GPT-5.6 Terra by 20%. These adjustments follow the models' release approximately three weeks ago, according to CNBC. This decision is a reaction to feedback from business clients regarding pricing, with the goal of enhancing accessibility to the AI models.

Key facts

  • OpenAI reduced prices on two GPT-5.6 models
  • GPT-5.6 Luna price cut by 80%
  • GPT-5.6 Terra price cut by 20%
  • Announced Thursday
  • Models launched roughly three weeks ago
  • Reported by CNBC
  • Driven by business customer cost concerns

Entities

Institutions

  • OpenAI
  • CNBC

Sources