OpenAI launches B2B Signals to track enterprise AI adoption

OpenAI has launched B2B Signals, a regular assessment of AI integration in businesses, utilizing privacy-conscious, aggregated data from the use of its products. The initial report indicates that top-tier companies—those in the 95th percentile of usage—now leverage 3.5 times more intelligence per employee compared to average firms, an increase from 2 times last year. While message volume accounts for only 36% of this advantage, the majority stems from more sophisticated AI applications. Agentic workflows are emerging as a distinguishing feature, with these leading firms sending 16 times more Codex messages per employee. Cisco employs Codex to enhance complex software tasks, cutting build times by around 20%, saving over 1,500 engineering hours monthly, and boosting defect resolution by 10-15 times. Travelers Insurance has developed an AI Claim Assistant with OpenAI to assist customers through the initial loss notification, anticipated to manage about 100,000 calls in its inaugural year. The report highlights that AI is most extensively utilized in writing and communication, although specialized applications are on the rise in IT, software development, data science, and finance. Organizations can advance toward the frontier by assessing depth, establishing governance for production, investing in enablement, scaling successful initiatives, and transitioning from chat-based support to agent-led tasks.