OpenAI expands ChatGPT ad platform with self-serve tools and CPC bidding

OpenAI is expanding its ChatGPT ads pilot, introducing a beta self-serve Ads Manager for US advertisers and cost-per-click (CPC) bidding alongside existing CPM options. The company has partnered with agency groups Dentsu, Omnicom, Publicis, and WPP, as well as technology partners Adobe, Criteo, Kargo, Pacvue, and StackAdapt, to facilitate campaign management. New measurement tools include a Conversions API and pixel-based tracking, providing aggregated performance insights without sharing individual conversations. Ads Manager allows businesses of all sizes to register, set budgets, upload ads, and manage campaigns directly. OpenAI emphasizes that ChatGPT's answers remain independent, conversations private, and users in control. The platform plans to introduce additional formats and capabilities over time.