ONY Agency Rebrands Think Agency with Liquid Metaphor
In 2026, the ONY Agency revamped the brand identity of Think Agency, a digital firm, employing a central metaphor of liquid that continuously shifts and flows without settling. The primary logo features a capsule shape available in three variations, symbolizing both adaptability and fluidity. This project was highlighted on Abduzeedo, a design-focused blog, demonstrating a modern perspective on digital branding.
Key facts
- ONY Agency rebuilt Think Agency's branding identity in 2026.
- The branding is centered around a liquid metaphor.
- The core mark is a capsule form with three versions.
- The project was featured on Abduzeedo.
- The design emphasizes fluidity and adaptability.
Entities
Institutions
- ONY Agency
- Think Agency
- Abduzeedo